Professional Biography
Jeff Wray is a Fractional CTO for owners who want direct technical judgment from the person doing the work. With an MBA in Finance and a Bachelor's in Computer Information Systems from Stetson University, I translate complex technical realities into decisions a CEO can understand and use.
Since 2009, I have led technology strategy and execution for mobile platforms, APIs, professional services, cloud systems, and custom SaaS implementations. The work has included high-volume transactional databases, web and mobile applications, and enterprise clients across healthcare, hospitality, loyalty, oil and gas, entertainment, nonprofits, and retail.
I have built deep experience with API integrations, messaging platforms, email systems, AWS infrastructure, loyalty systems, learning platforms, and the practical reality of keeping business-critical software under control. That experience matters, but it is not the whole reason clients stay.
Clients stay because the working relationship is steady, direct, and useful. I have led through heavy business resets, vendor pressure, and high-stakes technical decisions, and I keep disciplined forward motion in the work. That experience shapes how I stay calm, direct, and clear under pressure.
At a glance
15+ Years Experience
In technology leadership roles
Fortune 100 Clients
Enterprise solutions for major brands
MBA in Finance
Stetson University
Business Resilience
Proven under pressure
Career Journey & Business Resilience
The work that shaped steady, practical CTO judgment when the situation is not clean.
Director of Technology
2009 - PresentMobilozophy, LLC
- • Led teams of up to 12 developers across in-office and remote global locations
- • Turned around underperforming external development projects, redirecting scope and rebuilding delivery pipelines
- • Optimized AWS environments, reducing operational overhead by approximately 30%
- • Implemented enterprise-grade solutions for clients like Shell Oil U.S., boosting customer engagement
Initial Platform Development
2009Developed initial architecture for the mobile marketing platform at Mobilozophy
Cloud Migration
2012Migrated infrastructure to Amazon Web Services, enabling global scale operations
Enterprise API Launch
2015Launched enterprise API platform for Shell Oil U.S. loyalty program, a key milestone for Mobilozophy
Code Repatriation
2018Moved critical development work back under closer company control, improving quality and delivery visibility
Security Enhancement
2020Implemented enterprise-grade security protocol enhancements for GDPR and CCPA compliance
AI Platform Architecture
2022Architected next-generation platform with AI-driven marketing automation capabilities
Master of Business Administration
2009-2010Stetson University
DeLand, FL
- • Presented research on "Mobile Advertising Engine for Centralized Mobile Coupon Delivery" at Global Conference on Business and Finance, Costa Rica
- • Recipient of Outstanding Research Award and Best in Session Award
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Publications: J. Wray, D. Plante. 2010. "Mobile Advertising Engine for Centralized Mobile Coupon Delivery". International Journal of Management and Marketing Research.
View Publication
Bachelor of Science
2005-2009Stetson University
DeLand, FL
Major: Computer Information Systems
Minor: Business Law
- • Multiple Honor Roll Recipient
- • Recipient of William and Nina Hollis Foundation Scholarship
- • Recipient of Florida Medallion Scholarship
- • Studied Abroad: Innsbruck, Austria – Summer 2008
- • Member of Pi Kappa Phi Fraternity
- • Member of Association of Disability Advocates
- • SGA Senator representing Association of Disability Advocates
Consultant
2006 - 2008CoreLogic (formerly Proxix Solutions)
Supported post-acquisition infrastructure during the First American transition
- • Architected and managed robust corporate network infrastructure across multiple locations
- • Administered critical server operations in a co-located datacenter
- • Innovated internal processes by developing a PHP and MySQL-based sales quote system
Vice President
2004 - 2006Harbor Web Hosting, Inc.
- • Co-founded a web design and hosting firm serving diverse client segments
- • Oversaw server deployment and custom desktop solutions
- • Managed client relationships, translating technical specifications into tangible solutions
What Shaped the Standard
I was shaped by serious business builders, hard technical problems, acquisitions, resets, and the kind of work that has to hold up after the meeting ends. That is the standard I bring into every Fractional CTO engagement.
Earlier Business Lineage
Earlier companies and operating lessons that shaped my respect for ownership, clear execution, and durable systems.
Proxix Solutions
2003 - 2007Founder-led technology company
Became a leader in location intelligence with a focus on insurance underwriting and hazard determination. Acquired by First American Corporation in 2007.
The company introduced one of the first parcel-based geocoders using county-level parcel data to improve property geocoding accuracy and insurance risk assessment.
Hyphos360
2001 - 2004Founder-led marketing platform
Formed after re-acquiring the database marketing services group of QMSoft/Sagent. Offered multi-channel marketing and analytics solutions to retailers and financial service providers. Acquired by Primus Marketing Group in 2004.
Qualitative Marketing Software (QMSoft)
1994 - 1999Founder-led GIS software company
Became a leader in GIS spatial processing with clients including Allstate Insurance, Yahoo!, and MapQuest. Grew to 110 employees and $20M in revenue in just five years. Acquired by Sagent Technology in 1999.
The company pioneered the integration of data with geographic information systems, including a Windows-based geocoder compact enough for broad distribution.
Omni Data Inc.
Late 1970s - 1983Founder-led data platform
Founded in the late 1970s, Omni Data developed the first real-time software fundraising system for major non-profit organizations. Acquired by Metromail Corporation in 1983, which later became part of Experian.
This platform, known as COIN (Contribution Online Information Network), gave nonprofit teams real-time donor data management when most systems still used overnight batch processing.
Monument Manufacturing Company
1934 - 1970sFounder-led manufacturing company
Established in 1934 in Assonet, Massachusetts. During World War II, became the largest domestic producer of sleeping bags for the U.S. armed forces. Melvin invented the ironing board cover, a household staple across America.
Beyond manufacturing excellence, the company used a nationwide mailing list and customer club model in the late 1940s, an early example of direct database marketing.
Key Achievements
Enterprise Client Success
Led the development and implementation of loyalty and customer retention solutions for Shell Oil U.S., driving significant engagement through integrated SMS, mobile web, and custom coupon redemption systems.
Infrastructure Optimization
Successfully migrated legacy workloads to serverless frameworks on AWS, reducing operational overhead by approximately 30% while improving system reliability and scalability.
Project Recovery Specialist
Turned around multiple underperforming external development projects that were behind schedule and over budget by redirecting scope, rebuilding delivery pipelines, and delivering within revised parameters.
Practical Build Leadership
Developed a Mobile Advertising Engine for Centralized Mobile Coupon Delivery, turning a complex marketing need into a working software system.
Education & Credentials
Master of Business Administration (MBA)
Stetson University
Finance Specialization, 2009-2010
Bachelor of Science
Stetson University
Computer Information Systems, Business Law, 2005-2009
Areas of Expertise
Client Testimonials
What colleagues and clients have to say about working with Jeff
Jeffrey is an amazing marketer and website developer that is always adding extra value to the work he develops and is always looking for ways to make himself present, and contributing with great value!
I had the opportunity to collaborate with Jeffrey when I created and directed the MyMilesMatter initiative, which is a huge rewards/loyalty program Shell Lubricants launched to support its main brand: Shell Rotella. Jeffrey strongly contributed to the initiative, not just with the technology and marketing aspects, but collaborating with other companies that interacted including the rewards management agency, the manufacturing agency and other companies that participated in making the program a reality.
Jeffrey was also a fantastic team player, interacting with multiple players and helping the broader team to maximize the value created and maximize the success probabilities of a very tough initiative.
Alex Romero
Director Strategic Accounts Licensing & Service - Shell
Jeffrey is a capable and imaginative problem-solver with broad technical knowledge. We have worked together on building several customer apps and dashboards and a few internal projects. His clear communication and excellent understanding of the customer needs helped me and the team always go in the right direction.
On the management side, he is patient, friendly, and always there to make the best decision for the team, client, and product. Having years of experience managing remote software developers, and working with clients across continents, Jeff is a great person for managing both local and remote projects, regardless of their complexity.
Hrvoje Gazibara
Developer
I could not recommend Jeff highly enough. He is smart, well trained, experienced, and brings a serious work ethic. Jeff and I have known each other and worked together for over 10 years.
He's not your typical technologist. He's a strategic entrepreneur who understands how companies actually run. He combines founder-level initiative with loyalty and team focus, traits not often found together.
He's driven, loyal, clever, and has spent the last decade solving major business problems with software. He's worked internationally with founders, employees, and leadership teams. Jeff is versatile, useful, and moves quickly.
Joel Johnson
Entrepreneur
Jeff is, without a doubt, one of the most driven and resourceful developers I have ever had the pleasure to work with in my 25 year career. One would be hard pressed to find an individual with more drive, energy, and ability to come up with, implement, and manage innovative, outside-the-box solutions.
Always upbeat and always up for a challenge of any size, Jeff is an easy choice for anyone looking to see new possibilities with their current solutions or to bring their tech to the next level. On the management side, he is patient, friendly, and always there to make the best decision for the team, client, and product.
John Aprigliano
Developer
Talk Through the Real Situation
Bring the real situation: the system, the vendor pressure, the rebuild question, or the technical decision that needs a clear CTO read.