Jeff Wray | Steady Fractional CTO & Technology Leader

The CTO Clients Trust When Technology Gets Messy

I bring 15+ years of technology leadership, hard-won business judgment, and a calm way of handling pressure. Clients hire the whole package: the technical operator, the straight conversation, and the steady leader in the room.

Jeff Wray

Professional Biography

Jeff Wray is a Fractional CTO for owners who want direct technical judgment from the person doing the work. With an MBA in Finance and a Bachelor's in Computer Information Systems from Stetson University, I translate complex technical realities into decisions a CEO can understand and use.

Since 2009, I have led technology strategy and execution for mobile platforms, APIs, professional services, cloud systems, and custom SaaS implementations. The work has included high-volume transactional databases, web and mobile applications, and enterprise clients across healthcare, hospitality, loyalty, oil and gas, entertainment, nonprofits, and retail.

I have built deep experience with API integrations, messaging platforms, email systems, AWS infrastructure, loyalty systems, learning platforms, and the practical reality of keeping business-critical software under control. That experience matters, but it is not the whole reason clients stay.

Clients stay because the working relationship is steady, direct, and useful. I have led through heavy business resets, vendor pressure, and high-stakes technical decisions, and I keep disciplined forward motion in the work. That experience shapes how I stay calm, direct, and clear under pressure.

At a glance

15+ Years Experience

In technology leadership roles

Fortune 100 Clients

Enterprise solutions for major brands

MBA in Finance

Stetson University

Business Resilience

Proven under pressure

Career Journey & Business Resilience

The work that shaped steady, practical CTO judgment when the situation is not clean.

Director of Technology

2009 - Present

Mobilozophy, LLC

  • Led teams of up to 12 developers across in-office and remote global locations
  • Turned around underperforming external development projects, redirecting scope and rebuilding delivery pipelines
  • Optimized AWS environments, reducing operational overhead by approximately 30%
  • Implemented enterprise-grade solutions for clients like Shell Oil U.S., boosting customer engagement

Initial Platform Development

2009
Mobilozophy

Developed initial architecture for the mobile marketing platform at Mobilozophy

Cloud Migration

2012
Mobilozophy

Migrated infrastructure to Amazon Web Services, enabling global scale operations

Enterprise API Launch

2015
Mobilozophy

Launched enterprise API platform for Shell Oil U.S. loyalty program, a key milestone for Mobilozophy

Code Repatriation

2018
Mobilozophy

Moved critical development work back under closer company control, improving quality and delivery visibility

Security Enhancement

2020
Mobilozophy

Implemented enterprise-grade security protocol enhancements for GDPR and CCPA compliance

AI Platform Architecture

2022
Mobilozophy

Architected next-generation platform with AI-driven marketing automation capabilities

Master of Business Administration

2009-2010

Stetson University

DeLand, FL

  • Presented research on "Mobile Advertising Engine for Centralized Mobile Coupon Delivery" at Global Conference on Business and Finance, Costa Rica
  • Recipient of Outstanding Research Award and Best in Session Award
  • Publications: J. Wray, D. Plante. 2010. "Mobile Advertising Engine for Centralized Mobile Coupon Delivery". International Journal of Management and Marketing Research.
    View Publication

Bachelor of Science

2005-2009

Stetson University

DeLand, FL

Major: Computer Information Systems

Minor: Business Law

  • Multiple Honor Roll Recipient
  • Recipient of William and Nina Hollis Foundation Scholarship
  • Recipient of Florida Medallion Scholarship
  • Studied Abroad: Innsbruck, Austria – Summer 2008
  • Member of Pi Kappa Phi Fraternity
  • Member of Association of Disability Advocates
  • SGA Senator representing Association of Disability Advocates

Consultant

2006 - 2008

CoreLogic (formerly Proxix Solutions)

Supported post-acquisition infrastructure during the First American transition

  • Architected and managed robust corporate network infrastructure across multiple locations
  • Administered critical server operations in a co-located datacenter
  • Innovated internal processes by developing a PHP and MySQL-based sales quote system

Vice President

2004 - 2006

Harbor Web Hosting, Inc.

  • Co-founded a web design and hosting firm serving diverse client segments
  • Oversaw server deployment and custom desktop solutions
  • Managed client relationships, translating technical specifications into tangible solutions

What Shaped the Standard

I was shaped by serious business builders, hard technical problems, acquisitions, resets, and the kind of work that has to hold up after the meeting ends. That is the standard I bring into every Fractional CTO engagement.

Earlier Business Lineage

Earlier companies and operating lessons that shaped my respect for ownership, clear execution, and durable systems.

Proxix Solutions

2003 - 2007

Founder-led technology company

Became a leader in location intelligence with a focus on insurance underwriting and hazard determination. Acquired by First American Corporation in 2007.

The company introduced one of the first parcel-based geocoders using county-level parcel data to improve property geocoding accuracy and insurance risk assessment.

Hyphos360

2001 - 2004

Founder-led marketing platform

Formed after re-acquiring the database marketing services group of QMSoft/Sagent. Offered multi-channel marketing and analytics solutions to retailers and financial service providers. Acquired by Primus Marketing Group in 2004.

Qualitative Marketing Software (QMSoft)

1994 - 1999

Founder-led GIS software company

Became a leader in GIS spatial processing with clients including Allstate Insurance, Yahoo!, and MapQuest. Grew to 110 employees and $20M in revenue in just five years. Acquired by Sagent Technology in 1999.

The company pioneered the integration of data with geographic information systems, including a Windows-based geocoder compact enough for broad distribution.

Omni Data Inc.

Late 1970s - 1983

Founder-led data platform

Founded in the late 1970s, Omni Data developed the first real-time software fundraising system for major non-profit organizations. Acquired by Metromail Corporation in 1983, which later became part of Experian.

This platform, known as COIN (Contribution Online Information Network), gave nonprofit teams real-time donor data management when most systems still used overnight batch processing.

Monument Manufacturing Company

1934 - 1970s

Founder-led manufacturing company

Established in 1934 in Assonet, Massachusetts. During World War II, became the largest domestic producer of sleeping bags for the U.S. armed forces. Melvin invented the ironing board cover, a household staple across America.

Beyond manufacturing excellence, the company used a nationwide mailing list and customer club model in the late 1940s, an early example of direct database marketing.

Jeff Wray (3rd Generation)
Paul Wray (2nd Generation)
Melvin Wray (1st Generation)

Key Achievements

Enterprise Client Success

Led the development and implementation of loyalty and customer retention solutions for Shell Oil U.S., driving significant engagement through integrated SMS, mobile web, and custom coupon redemption systems.

Infrastructure Optimization

Successfully migrated legacy workloads to serverless frameworks on AWS, reducing operational overhead by approximately 30% while improving system reliability and scalability.

Project Recovery Specialist

Turned around multiple underperforming external development projects that were behind schedule and over budget by redirecting scope, rebuilding delivery pipelines, and delivering within revised parameters.

Practical Build Leadership

Developed a Mobile Advertising Engine for Centralized Mobile Coupon Delivery, turning a complex marketing need into a working software system.

Education & Credentials

Master of Business Administration (MBA)

Stetson University

Finance Specialization, 2009-2010

Bachelor of Science

Stetson University

Computer Information Systems, Business Law, 2005-2009

Areas of Expertise

Engineering Management Strategic Planning Amazon Web Services (AWS) Team Leadership SaaS Architecture AI Integration Enterprise Solutions Technology Strategy

Client Testimonials

What colleagues and clients have to say about working with Jeff

"

Jeffrey is an amazing marketer and website developer that is always adding extra value to the work he develops and is always looking for ways to make himself present, and contributing with great value!

I had the opportunity to collaborate with Jeffrey when I created and directed the MyMilesMatter initiative, which is a huge rewards/loyalty program Shell Lubricants launched to support its main brand: Shell Rotella. Jeffrey strongly contributed to the initiative, not just with the technology and marketing aspects, but collaborating with other companies that interacted including the rewards management agency, the manufacturing agency and other companies that participated in making the program a reality.

Jeffrey was also a fantastic team player, interacting with multiple players and helping the broader team to maximize the value created and maximize the success probabilities of a very tough initiative.

Alex Romero

Director Strategic Accounts Licensing & Service - Shell

"

Jeffrey is a capable and imaginative problem-solver with broad technical knowledge. We have worked together on building several customer apps and dashboards and a few internal projects. His clear communication and excellent understanding of the customer needs helped me and the team always go in the right direction.

On the management side, he is patient, friendly, and always there to make the best decision for the team, client, and product. Having years of experience managing remote software developers, and working with clients across continents, Jeff is a great person for managing both local and remote projects, regardless of their complexity.

Hrvoje Gazibara

Developer

"

I could not recommend Jeff highly enough. He is smart, well trained, experienced, and brings a serious work ethic. Jeff and I have known each other and worked together for over 10 years.

He's not your typical technologist. He's a strategic entrepreneur who understands how companies actually run. He combines founder-level initiative with loyalty and team focus, traits not often found together.

He's driven, loyal, clever, and has spent the last decade solving major business problems with software. He's worked internationally with founders, employees, and leadership teams. Jeff is versatile, useful, and moves quickly.

Joel Johnson

Entrepreneur

"

Jeff is, without a doubt, one of the most driven and resourceful developers I have ever had the pleasure to work with in my 25 year career. One would be hard pressed to find an individual with more drive, energy, and ability to come up with, implement, and manage innovative, outside-the-box solutions.

Always upbeat and always up for a challenge of any size, Jeff is an easy choice for anyone looking to see new possibilities with their current solutions or to bring their tech to the next level. On the management side, he is patient, friendly, and always there to make the best decision for the team, client, and product.

John Aprigliano

Developer

Talk Through the Real Situation

Bring the real situation: the system, the vendor pressure, the rebuild question, or the technical decision that needs a clear CTO read.